Publications: Tourism training

IUCN Massive Open Online Course (MOOC) on sustainable tourism in protected areas (2018)
Anna Spenceley  and Andrew Rylance

This MOOC is about the sustainable use or valorisation of natural resources in protected areas. The main goal of this course is to introduce some of the commonly-used ways to sustainably valorise protected areas (and their resources), thereby contributing to their long-term conservation.  It focuses on two complementary approaches: (1) benefits (direct or indirect) provided by natural resources in protected areas, and (2) sustainable tourism and its benefits, costs, opportunities and threats. This online course includes three modules based on the IUCN Best Practice Guidelines on Tourism and Visitor Management in Protected Areas.

A MOOC is a free online course, available to anyone – whether you are a professional or just interested in the topic.  The course is available online in English and French.

Link to the course here

Screenshot MOOC

Case studies on the impact of the International Labour Organisation’s Sustaining Competitive and Responsible Enterprises (SCORE) training (2013)
Andrew Rylance and Anna Spenceley 

The International Labour Organisation commissioned a series of case studies to highlight the impact of their Sustaining Competitive and Responsible Enterprises (SCORE) training program, and in particular on women in the sector (links below).

Case studies illustrating the impact of the International Labour Organisation’s Sustaining Competitive and Responsible Enterprises (SCORE) training in game lodges (2011)
Anna Spenceley

Six case studies for lodges in Madikwe and Amakhala Game reserves in South Africa, illustrating the impact of training through the International Labour Organizations’ ‘Sustaining Competitive and Responsible Enterprises (SCORE) program (links below).

Tourism and development: An introductory guide (2009)
Anna Spenceley, Caroline Ashley and Melissa de Koch

This core manual on Enhancing Local Community Involvement in the Tourism Sector provides an introduction to the tourism sector, and how it can contribute to poverty reduction. It provides an overview of potential involvement of local people and ways to expand the tourism supply chains, while recognising socially and environmentally sustainable practices. The module aims to impart an understanding of the tourism sector in general, and the potential linkages that can be created between local people and the tourism sector, and potential costs and benefits.

Download here 

Training module for agriculture (2009)
Andrew Rylance, Anna Spenceley, Jonathan Mitchell and Henri Leturque

This agricultural training module aims to impart an understanding of the agricultural sector as a whole, as well as the potential linkages that can be created between poor farmers and the tourism sector, with their prospective costs and benefits. The target audience includes representatives of community institutions, potential and existing private sector partners, government representatives involved in the tourism sector or other related industries, and local support organisations (NGOs).

Download here 

Market research on tourism training in Africa (2007) 
Anna Spenceley and Zachary Rozga

An evaluation of tourism management education in nine African countries (Ghana, Kenya, Madagascar, Mozambique, Rwanda, South Africa, Tanzania, and Zambia) among both tertiary and technical vocational education institutions and the private sector. This report summarizes the findings presented to the International Finance Corporation Global Business School Network.

Download here 

Community-based Tourism Enterprise Market Access Training Manual (2006)
Zachary Rozga and Anna Spenceley

A Community-Based Tourism Enterprise directory was developed in 2006 as an initiative of the United Nations World Tourism Organisation (UNWTO), the Regional Tourism Organisation for Southern Africa (RETOSA), and the Netherlands Development Organisation SNV. As part of this project Market Access Training Manual was devised, which provides simple guidance for community-based enterprises to increase their accessibility to the marketplace. It includes clear information with examples and exercises on market access, unique selling points, pricing, commissions, advanced bookings and channels to markets.

Training manual
Report on the development of an online tourism director and training manual