ITB event 12 March: Tourism for Sustainable Development

Friday, 12 March 2021 11:00 – 11:55 CET

ITB Berlin NOW Convention Stage 1 

The promotion of sustainable development through tourism has not only been in focus since the outbreak of the Corona pandemic, but it is more urgent than ever due to its huge impact on the industry. The German Federal Ministry for Economic Cooperation and Development (BMZ) has therefore initiated a comprehensive programme which paves the way for partner countries through the COVID-19 crisis towards a more resilient and sustainable tourism landscape. The measures are designed for 16 countries that are particularly affected by the Corona crisis and represent important destinations for the German travel market. The implementation will start in spring 2021 together with strong international partner organisations as well as local cooperation partners. The holistic approach aims at making tourism emerge stronger from the crisis and contribute to sustainable development with the broadest possible impact. The activities of the BMZ, which are closely tailored to the needs of the local population, build on previous activities and the guidelines for development cooperation in the field of tourism. 

“Sustainable Ways Out of a Challenging Crisis: Impact and Tourism Recovery in Developing and Emerging Countries”

The COVID-19 crisis has presented the global tourism industry with unforeseen challenges. Many people in developing and emerging countries depend heavily on tourism as a source of income and employment. This event sheds a light on the impacts of the pandemic on tourism destinations at a local level and how this affects the industry. International cooperation plays a vital role in supporting destinations to recover from this crisis and to build back better.

Welcome: Norbert Barthle, Parliamentary State Secretary to the Federal Minister for Economic Cooperation and Development (BMZ)

COVID-19 and Tourism in Developing and Emerging Countries: The Challenges Destinations Face
-Dr. Anna Spenceley, International Tourism Expert

A Crisis Mutually Felt: The German Travel Market and Their Partners in Developing and Emerging Countries
-Volker Adams, Head of Policy/ Foreign Tourism, DRV 
-Petra Thomas, Managing Director, forum anders reisen 

Exchange with Our Partners: Current Situation Within the Destinations and International Cooperation to Build Back Better Collaboratively
-Norbert Barthle, Parliamentary State Secretary to the Federal Minister for Economic Cooperation and Development (BMZ)

ITB event link here

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