Value chain analysis of tourism in Kasane, Botswana

Kasane is a town located near Botswana’s northern international borders with Namibia, Zambia, and Zimbabwe. For tourism purposes, Kasane acts as a gateway for tourists visiting Chobe National Park and Chobe River.

In 2015 Dr Anna Spenceley worked with Andrew Rylance, and colleagues from Botswana Tourism Organisation and Botho University to undertake a value chain analysis of tourism in Kasane, on behalf of the International Trade Centre, and supported by the Centre for Development of Enterprise.

Value chain analysis (VCA) is increasingly applied in tourism destinations to quantify the proportion of tourist expenditure that is captured in local economies. This VCA estimated that the total gross revenue generation of the tourism industry within Kasane was USD 39.5 million in 2014.   Excursions and transport generated nearly half of this revenue, followed by accommodation and food & beverages. The analysis identified a series of opportunities to strengthen linkages between local entrepreneurs and small, medium and micro enterprises and the tourism sector, to capture more tourism revenue locally.

Anna and Andrew are currently preparing a journal publication based on these results, to share the important findings of this study more broadly. The technical report is available here.

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